Helena Rodrigues

Helena Rodrigues is the Founder and CEO of allby.

Allby, founded in 2016, is a business strategy consultancy and creative marketing company with strong international experience in Europe, Asia, and Africa. Her role as a CEO is to add value through strategic planning and action, motivating teams, guiding them through their vision and allowing them to grow within and beyond the business. With nearly 20 years of experience in Management and Marketing gained across several business areas, her background is in the pharmaceutical industry at companies including AstraZeneca and Baxter.

Helena also graduated in Philosophy with a Marketing Master’s and a specialisation in Strategy and Management. In 2018, she received the Enterprising Women Magazine award in the “Up to $2 million in annual revenue” category after founding the company in 2016. Helena was the 1st Portuguese woman to speak at the Arabe League in Egypt at a Women’s Business Conference right after the Second Arab Spring in 2018. Chair of the Women Presidents’ Organization in Portugal and a member of WPO London, she is also a member of UnitedSuccess and a founding member of WomenWinWin. Education, Diversity, Equity, and Inclusion, mainly Woman Empowerment and Mentoring, are areas she loves and actively participates in, like NetMentora by Réseau Entreprendre (as a Mentor), Junior Achievement (Young Students Training) and Professional Women’s Network Lisbon (Corporate Women Network).
For believing in values that aim at cooperation, inclusion, globalisation and, above all, Portuguese talent spread worldwide and within “home”, she is also a Board Member and Head of Marketing and Communications Committé of Diáspora Prime Portugal.

Mother of twins, Helena, defends quality over quantity time in family and professional life. Proactivity, consistent experience, and strategic vision support her commitment to embracing each new challenge.